This time we'll go outside the realm of beauty and talk about a very interesting job: the life of a young designer. The job where trendiness meets your all-time favourite pieces and ideas. The job where every single piece is carefully picked and made just for you. 

My interest in the subject came about quite simply: I'm a huge fan of a young brand called One Tough Cookie. Of course you need at least one talented person to make it all happen and in our case that's lovely Jasna, who is the brain behind the brand. How do you create a brand? How do you decide which idea to follow? How do you develop your image, the name, the colours? The awesome Jasna answered all my questions.  

Jasna, the person behind OTC

Hey One Tough Cookie, wassup? Would you mind introducing yourself and telling us who stands behind this awesome fresh brand? 

'Sup Gita! One Tough Cookie is a project that I've wanted to do for quite some time now, but it's still in its early stage of "growing up". Just like me (hihi). It officially started in February 2013, when me and my friend picked the brand's name. After that, all I needed was a bit of courage ... and a little bit of pixie dust ;), and it all started to fall into place. 
I guess the person behind it all is me, Jasna. I'm the OTC idea master and the plain & simple design enthusiast.
How did you get into fashion and become a young designer in-the-making?

I was growing up to a big fashion lover - my sister Valentina, so I guess the fashion world was inevitable for me. I also always had an urge to express myself in some arty-kind of way and, with the combination of curiosity and the internet, it soon became evident that I'll spend a lot of my time online looking at stuff, researching and designing. My first step towards designing was actually a Yahoo based profile page about myself that I put up at age of 13. Very narcissistic of me, I know. After that, the designer in me had a big high school and university break. And here I am now. Pouring myself onto different social platforms and expressing myself through One Tough Cookie brand. 

How did you come to start your own line?

Usually I'm very bad at making decisions, but with the textile designs I'm designing there was no doubt what I want: good quality, freshness, and plain & simple designs. When I buy things, I get attached and that seems to be a problem since it's very hard to find quality and normal pricing combined today. So ... I found this great textile provider that has its white line of organic textiles and I loved it immediately. For my first summerish line of 2012 I picked just a few M sized white tees and these cool and simple prints to put on them. Now I'm very pleased to own a very cute Lolita tee that looks great even after a few washings. 

Where do you go for inspiration and how does that inspiration turn into reality?

I'm inspired by everything I do, everything that surrounds me. Love, travelling, dreams, books, movies, fashion, blogs, childhood memories, my friends, even my cat. My list of blogs and portals I check on daily basis is very long and looking at things is quite an obsession of mine. I love, love, looooove my morning coffee and a bit of browsing and brainstorming.
I'm always upon an idea or two, so for me the part of getting the idea comes very naturally. The other part - the turning into reality part - is tougher tho. I'm easily inspired, but the thing that helps realizing my wishes the most is time and determination. Basically, every single product is a project itself and I put a lot of thoughts into what I want and what other people want. I'm also trying to concentrate on uniqueness, this way I'm trying to make my products all by myself, from scratch to finish. 

What obstacles did you face in trying to become a young designer with a new brand?

Firstly, there was a small market obstacle. Since there's a sea of big corporations like Zara and H&M, I knew it's almost impossible to develop a globally recognizable brand. That was never my intention. I'm more into small lovable business that gives local people a taste of their imaginative mind. What I like the most about OTC is the romantic idea about it all - the soulful products that give me a chance to offer Slovenian people what I think is very cool and trendy. 
There was also the self confidence obstacle, the "what will people think" obstacle. I can say I got through that phase with the help of my friends and kind responses from people like you, Gita :). 

Who do you think are the ideal One Tough Cookie peeps?

Whoever likes simple and cool design, who can appreciate hand made products, and who simply likes what OTC can offer. 

How do you handle criticism?

I'm happy to say I didn't get a lot of bad criticism yet. There were some minor complaints, but I think that's normal. I just try to stay positive and put my energy into developing and providing new and unique products that OTC peeps will like. 

Why do you love what you do?

I know it's such a cliché, but it gives me a chance to express myself in a way that other things in life don't. I love the excitement of getting the things I sell ready; there's a lot of work involved in this process and I love every part of it. From the ordering and making the products, to photo shootings and different ways to communicate with people through social sites. It's just so much fun!

What are you doing when not designing, any hobbies or interests?

I'm thinking about designing, haha. Well ... when I don't feel inspired I just chill with my family and friends ... I just finished my bachelor degree and I'm thinking about studying some more. Otherwise travelling has been my passion since I can remember. 

What is your advice to young designers who are trying to make a name for themselves?

I'm not sure I'm the right address to give advice and be all smart about designing, since I'm not a pro. My only real advice for all of you guys who want to do something and don't know how or when, or you're just afraid of stepping out of your comfort zone: just go for it. Do it. As simple as that. Remember that there is no re-do in life.

I want to thank Jasna for the interview, for her time, and I wish her only the best in the future. My Slovenian readers can find the One Tough Cookie products on her web page or in Babuška Boutique (Gosposvetska 8, Ljubljana). 

She sure inspired me to follow my dreams. What about you, feeling inspired too?



  1. Super intervju! Inspirirana, inspirirana ;)

  2. What a great interview! Can't wait to check out her site :)
    xo TJ

  3. Totally inspired too! "Just go for it" seems a great moto!
    I can relate to a lot of what she said :)

  4. Her stuff is super adorable- I LOVE the knotted jewelry. It's always so inspiring reading about a girl who decides to put the chips down on the table and go after the idea that's in her head. She sounds awesome! :)

    xo marlen
    Messages on a Napkin

  5. Great interview! Looks like an amazing brand- loving those bracelets :)


  6. Great post, and what a cool name!!
    And so sorry that you cannot enter my current Philips VisaPure Giveaway....but I do plan on having an international giveaway shortly when my blog turns one year, so stay tuned..

  7. love the designs and brand ethos! xx

  8. Great interview! I like the look of the brand!


  9. Not yet, but I'm creating one as soon as I have a bit of spare time :) Maybe today :p


  10. Brilliant blog, great posts and beautiful proprietress! What to want more ...
    I'd love to follow you (bloglovin + GTC) and welcome to visit my
    blog about fashion - .

    Katherine Unique

  11. Great interview honey, i love their designs.
    Miss Margaret Cruzemark

  12. great post. would you like to follow eachother?

  13. how cute! shall we follow by facebook and bloglovin?

  14. Great interview! An inspiration! Loving your blog. Followed you on GFC and Bloglovin'. Hope you could visit my site and follow me too. <3

    Pauchee C.

  15. Thanks for sharing this great interview Gita. I love every single piece. It's interesting to know how people start their own business and what obstacles they have to face.

    xx Mira

  16. followed..waiting for you to follow me.

  17. I love discovering new brands! Great interview :)


  18. Mavdušena! In že razmišljam, da bi ustvarila kaj podobnega. :)

  19. Great interview! :)

    xo Mel

  20. Great post!

    Would you like to follow each other with GFC and Bloglovin '? Let me know :)

    Have a good week!

  21. Great blog! Would you like to follow each other on GFC? xx

  22. Nice post :)
    Would you like to follow each other via GFC, Bloglovin and Facebook?
    Let me know :)

  23. Love everything!

  24. obsessed with the bracelets, so so cute!

    Carina Hsieh

  25. Če ne bi bilo tvojega intervjuja, ne bi vedela za to stran oz. dizajnerko :)
    Hvala ^^ Super zadevce so tu gor :)

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